Social Media Marketing
How to Choose Between DIY Social Media Marketing vs Hiring an Agency
November 26, 2025
ScrollUp Productions
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Get in TouchSocial media is one of the most powerful ways for businesses to build visibility, trust, and sales. But the big question most brands face is:
Should we manage social media ourselves, or hire an agency?
Both approaches can work — but the right choice depends on your goals, budget, skills, and time.
This guide breaks down everything you need to know so you can make the best decision for your business.
Handling social media in-house means that you or your team take full responsibility for planning, creating, posting, and analyzing content.
DIY works best for very small businesses who have more time than budget and don’t need complex strategy.
A social media agency brings expertise, systems, creativity, and proven strategies to grow your brand across platforms.
Hiring an agency is ideal for businesses ready to scale, grow revenue, or build a polished online presence.
Before choosing DIY or an agency, answer these important questions:
Bigger goals often require agency support.
If not, DIY may lead to inconsistent or low-quality content.
Quality content requires:
If your team lacks some of these, an agency fills the gap.
DIY is cheaper upfront but may cost more long-term if growth is slow.
Agencies cost more but deliver faster, high-quality results.
DIY works best when:
If you're just starting out and want to test ideas, DIY is sufficient.
Hiring an agency is ideal when:
An agency becomes a partner that accelerates your brand’s reach and impact.
Many successful brands use a hybrid model:
This offers:
If done right, hybrid models can deliver the best results for small and medium businesses.
Choosing between DIY social media and hiring an agency depends on your goals, budget, creativity, and available time.
If you need consistency, strategy, and professional quality, hiring an agency is the smarter investment.
If you’re just starting out or want more control, DIY may be enough.
At the end of the day, the best approach is the one that helps you grow — without overwhelming your schedule.
Ready to level up your social media?
Contact ScrollUp Productions and let’s create content that grows your brand.